Walmart & Sam’s Club expertise
Helping suppliers deliver on awarded business and make more of Scintilla Charter. Equipping their advisors with private-brand expertise, practical AI, and Retail Reason.
Retail Reason Intelligence · Available now
Maintained operating guidance, inside Claude or Codex. Ask a question, understand what applies, and see what to check next.
Use it for your business or in your work with clients. Every delivered answer includes a verification date, confidence class, and limits.
No advisory engagement required. Intelligence works from the context you provide; it does not access your retailer portals.
A question from the work
Start with the item’s status, listing, and store position.
Check the Supply Item Status Code.
Confirm the item is still listed, rather than not-in-list.
Compare valid stores with traited stores.
Summary of a published example. Your account records determine the diagnosis.
Read the complete answer at Retail Reason (opens in a new tab)Also in the works: Retail Reason Analytics. Account and portfolio analysis for Walmart suppliers and their advisors. In development.
See what’s being builtScintilla Charter advisory
Put Charter’s reports, research, and interactive tools to work on the decisions that matter to your business.
From shopper and assortment questions to product evaluations, digital performance, and customer research, I help your team make more of the platform, with retail judgment and specialized AI tools alongside you.
Make more of Scintilla CharterSee how evidence becomes a recommendation, with the limits and next actions visible.
Read an illustrative decision briefExpertise alongside your team
01 / 02For suppliers
Get the reporting, launch coordination, and operating support to deliver on an awarded Walmart or Sam’s Club account.
Support for your businessFor brokers, advisors & agents
Bring Retail Reason, practical AI, and private-brand expertise into your firm. Work with me on your clients’ needs or tools under your own brand.
Your clients stay your clients.
Build your firm’s capabilityA particular kind of partner
I’m Matt Drake. At Sam’s Club, I helped connect private brand, sourcing, member insight, and technology.
Startup Success Lab brings that experience to suppliers and their advisors. Sometimes the work calls for a clearer decision. Sometimes it calls for a better process, a useful tool, or someone to help carry it through.
More about my backgroundExperience across the decisions, development work, and systems behind a private-brand program.
Find where AI can help your team, give it the right context, and build a workflow you can review and use.
Work across Charter’s reports, research, and native tools. Connect the evidence to product, customer, digital, and commercial decisions.
A little more clarity
Yes. I help suppliers and their advisors use Charter’s reports, research, and interactive tools, from shopper and assortment analysis to product evaluations, digital journeys, and audience planning. We can begin with a focused decision or improve how your team uses the platform, including capabilities beyond Retail Reason Analytics’s planned launch coverage.
Suppliers that have already been awarded Walmart or Sam’s Club business and need help preparing to deliver, understanding performance, or managing the work around the account.
Yes. We agree on roles and communication from the start. I won’t take a partner’s clients; the point is to strengthen the work they do for them.
Yes. Retail Reason has its own product website with the current coverage, plans, and setup information. Intelligence is available now; Analytics is in development.
Start a conversation
An awarded account, a team to equip, or a retail tool to build. Bring the situation, and we’ll find the right starting point.
