Frequently Asked Questions

Answers for Suppliers, Manufacturers, and Brokers working with Walmart and Sam's Club Private Brand programs.

For Suppliers & Manufacturers

Who do you work with?: We support Private Brand manufacturers and emerging suppliers selling to Walmart and Sam's Club. We specialize in CPG categories that require rigorous compliance and data management.
Can you help us win a Line Review?: Yes. We specialize in the 'Bid Strategy Sprint.' We interpret the RFQ, build your pitch narrative, model the pricing, and ensure your product fits the Private Brand strategy before you present.
Do you guarantee I will get on the shelf?: No consultant can guarantee a buyer's decision. However, we guarantee that your submission will be compliant, your data will be accurate, and your story will align with the merchant's goals.
What happens if we fail a SQEP audit?: We help you fix it fast. We conduct a root-cause analysis of the failure, help you implement the corrective action plan (CAPA), and guide you through the re-audit process.

Do you compete with brokers?: No. We are an operational and technical consultancy. We do not sell products to buyers or take sales commissions. We partner with brokers to handle the 'back office' technical work.
How does the 'White Label' partnership work?: We act as an extension of your team. You keep the client relationship and email thread. We provide the technical answers, slide decks, and data analysis that you present to the client.
Can you automate my weekly Retail Link reports?: Yes. We build custom dashboards that pull directly from Retail Link, Madrid, and Scintilla. We can save your team 10-20 hours of manual data entry every week.